Digital magazine platform Issuu adds support for subscriptions and single-issue sales


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Issuu is giving publishers one other method to earn a living from the digital magazines revealed on its platform.

Beforehand, they might monetize their magazines by way of promoting or through the use of the content material to drive purchases elsewhere. Now, Issuu is enabling digital gross sales, which suggests publishers can cost their readers for subscriptions and single points.

CEO Joe Hyrkin stated that many Issuu publishers have been “cobbling collectively” totally different cost methods. With Issuu Digital Gross sales (which it’s launching in partnership with Stripe), there’s one platform they will use to simply accept funds on their web sites, on social media and on Issuu itself.

As well as, Issuu permits publishers to check out totally different costs. Since all of the content material on Issuu has been free till now, Hyrkin prompt that experimentation can be key, as publishers work out what sorts of content material readers will need to pay for and what to proceed publishing totally free.

“We expect that we’re going to see is simply extra — extra content material publishers creating extra sorts of content material,” he stated.

Issuu Digital Gross sales is currently in private beta, however the firm plans to make it obtainable to all publishers in its Premium and Optimum tiers. The corporate will take a 30 % charge for every transaction.

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